Jan. 31, 2013

UNICEF’s P.L.A.Y. Initiative

UNICEF’s P.L.A.Y. Initiative

Through a $1 million founding grant from Disney, UNICEF has announced the launch of a pilot program that utilizes Imagination Playground and recreation to promote play, a critical part of child development. The unique new initiative P.L.A.Y., Play & Learning Activities for Youth, explores the power of play as a tool for learning and emotional development in countries where safe recreation opportunities are limited. P.L.A.Y. is currently being piloted for children living in disaster recovery conditions and in extreme poverty. 

The initiative will reach more than 10,000 children through the placement of 30 Imagination Playground sets in primary schools, and child-friendly spaces across Haiti and Bangladesh.

To learn more, watch the inspiring video UNICEF P.L.A.Y. 

Photo: © Marco Dormino