JetBlue Terminal 5

John F. Kennedy International Airport Queens, NY

The sweeping Marketplace of this 26-gate terminal welcomes passengers and ushers them to their gate via dynamic way-finding graphics and a clear signage system. Terraced seating areas that recall brownstone stoops and the steps of the Metropolitan Museum of Art bring a taste of the city into the terminal and provide a comfortable resting spot for passengers. An upward swirl of steel cables links a digitally programmed information ring and platform seating, leaving the concourse level light, airy, and clear for foot traffic. The egg-shaped aluminum information ring has forty three 40-inch LCD screens positioned around it, for which Rockwell Group’s LAB built a custom software platform for JetBlue to display a variety of content and messaging that they can easily and constantly update.