The Architectural Digest Greenroom is the exclusive backstage lounge for Oscar presenters and honorees. For the 86th Annual Academy Awards, Rockwell Group was selected to design the Green Room by Architectural Digest’s Editor in Chief Margaret Russell. Rockwell Group’s design references modern urban loft spaces to create a casual luxury with an eclectic, edgy mix of new and vintage furnishings, and raw and textured finishes. Light and technology create an open, airy and interactive environment.
A Samsung media wall comprised of 86 Samsung Android devices, including flat screen televisions, tablets and smart phones, create a mosaic wall. Oscar Award-winning actress Susan Sarandon and David Rockwell have co-curated images for the installation. The LAB has developed a custom Android application that allows for the video wall to display a choreographed digital art installation of a single image or a montage of images. The video wall transforms these familiar, everyday electronic devices into a spectacular digital platform that celebrates the 86-year-long history of the Oscars. A/V integration services for the media wall are being provided by SenovvA.