Hotel

Virgin Hotels

Chicago, IL

It’s a British invasion! For Richard Branson’s first Virgin hotel, located in downtown Chicago, historic Art Deco features are restored and showcased along with contemporary design elements. Behind the stately façade of the landmarked 1928 Old Dearborn Bank Building, Rockwell Group's Madrid office created fun and quirky amenities for the modern traveler.

Guests check in at a vintage cigar counter original to the building. A carpet—in Virgin’s splashy, signature red—leads them on a whimsical journey to mirrored elevators.

The 1920s cigar bar features touch-screen stations for guest check-in.
Great effort went into restoring the historic coffered plaster ceiling.

The vibrant heart of the hotel brings visitors together.


The Commons Club, equal parts restaurant and lounge, features a two-story, oval bar clad in zinc and red leather, accentuated by filament pendant lights. Rockwell Group carefully evaluated the flow from one room to the next to create a flexible spatial experience.

Shagadelic! Next to the concierge desk, the Shag Room throws it back to the ‘70s. The velvet curtains and plush tufted couches of the circular room invite an intimate hangout session.

Different colored lights can change the mood of the room in an instant.
THE HOTEL’S CORNER CAFÉ HAS AN UNDERSTATED DÉCOR, EASILY TRANSITIONING FROM COFFEE TO WINE BAR.

Two Zero Three equals latte plus wine bar. Guests can experience the bustle of a newsstand-inspired coffee bar with comfortable seating and hook-ups for working on the fly.

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