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Moxy East Village

New York, NY

Alphabet Bar Lounge (night)

Hotel & Resort

In a nod to Moxy East Village’s vibrant, ever-transforming neighborhood, Rockwell Group’s design concept is based on a kind of urban archaeology that references the city’s past, present, and future.

The hotel is conceived as a non-linear timeline, and each floor reveals a different layer in the neighborhood’s narrative—as well as projecting its future—creating a sense of discovery for guests and transforming its stories from day to night.

Client
Project Category
Selected Press
Moxy East Village's check-in lobby and reception desk
We celebrated the patina of New York—the well-loved layers from different eras that co-exist in every neighborhood or even within a single building.

Influenced by downtown New York’s role as an incubator for the dissident creative scene of the 1970s and 80s through the present day, the hotel’s public spaces have a raw, gritty look inspired by the area’s art and music scene.

Alphabet Bar Lounge (tight)
Alphabet Bar
Meeting Studios (day setup)

Cathédrale restaurant is a triple height space inspired by the Fillmore East, Bill Graham’s legendary Lower East Side concert hall. Rockwell Group invited Italian artist Edoardo Tresoldi to collaborate on a concept for an installation for the main dining room. Tresoldi executed a floating metal mesh ceiling sculpture, titled Fillmore, to create a dialogue between the restaurant’s architecture.

Cathedrale's triple-height main dining room designed by architecture firm Rockwell Group
Little Sister
Moxy East Village guestroom designed by Rockwell Group
Guestrooms have an eclectic, improvised look with an emphasis on materiality.
The Ready 3