NeueHouse Hollywood

Los Angeles

Workplace

A 24/7 hub for culture, commerce, and community.

For NeueHouse's West Coast flagship, Rockwell Group worked with NeueHouse Studio to revive the historic CBS Radio Building and Studio, completed in 1938 and designed by Swiss-born architect William Lescaze. Featuring six floors of workspaces and amenities, NeueHouse Hollywood brings its pioneering model of the workplace to Los Angeles' creative entrepreneurs. Rockwell Group kept the NeueHouse DNA, but re-envisioned its look and feel to capture the energy and spirit of the building's prior role as a mid-century creative hub for the entertainment industry.

Client: NeueHouse

Project Category: Workplace

Lobby area at NeueHouse LA. — The landmarked lobby, flooded with daylight from the adjacent courtyard, is the heart of NeueHouse Hollywood. It's where members begin and end their day.

Reception

Members are greeted by a board formed concrete exchange counter and white marble reception desk.

White marble and silver-toned metals contrast with raw materials throughout, such as board-formed concrete walls, polished concrete floors, and exposed structural details.

Dining area at Neuehouse. — Nestled between semi-private work areas and the coffee shop, a row of leather banquettes with up-lit wood-paneled surrounds provides a cozy spot for enjoying a coffee or snack.

Corner desk space enclosed by glass panels.

The Adaptive Office

A series of work environments accommodate the varying needs of members.

Neuehouse GalleryAtrium 02 5532 — A double-height conference room stack clusters meeting rooms around a central lounge. Mesh balustrades on the second floor are inspired by original details.

Rockwell Group has designed a total of 10 chandelier typologies, influenced by the building’s modernist heritage, throughout the building.

Memory on Display

Vitrines hold artifacts from the building's rich history as a "machine for broadcasting."

Neuehouse Studio communal area. — Studio A, a large, double height space on the ground floor, where the pilot for “I Love Lucy” was filmed, serves as a two-story theater. An architectural screen in the pre-function area that extends just inside the studio subtly guides guests into the space.

Screening Room

A state-of-the-art screening room has custom Poltrona Frau chairs inspired by a '60s seat.

Staircase next to porthole-like window. — The historic corridors with Modernist elevator indicators, original curved walls, and porthole windows have been carefully restored.

Paley Penthouse

French doors lead guests to the Paley Penthouse, a spacious 18-seat boardroom. In contrast to the rest of the interiors, the penthouse has a much more finished look, designed as a hidden gem where Paley might have retreated for meetings.