TED Theater
Cultural
A temporary, portable venue for TED’s annual conference required some theatrical experimentation. The nonprofit organization devoted to “Ideas Worth Spreading” invited Rockwell Group to design and build a theater within the Vancouver Convention Centre’s 45,000-square-foot ballroom.
The concept grew from the remarkable experiences fostered by TED: Live talks that let the speaker and audience share a communal learning experience.
The venue has the ephemeral magic of theater, but with the attention to detail given to permanent architecture—allowing TED to reuse it for years to come.
A five-day assembly schedule heightened the excitement leading up to the conference.