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Illuminarium Atlanta

Atlanta, GA

With partners Alan Greenberg, Radical Media, and Legends, Rockwell Group launched the first Illuminarium in Atlanta. Designed by the LAB at Rockwell Group and our team of architects, the debut location is a 26,000-square-foot venue with soaring ceilings, a spacious indoor-outdoor café, and an immersive theater surrounding visitors in a sensory space unlike any other.

What museums are to art, cinemas to movies, and concert halls to music, Illuminariums are to experiential entertainment.

Think Virtual Reality without the glasses (no wearable hardware required). Through bleeding edge projections, spatial audio systems, and haptic technology, audiences are transported to places they may never see in real life, while experiencing a shared performance with others.

The inaugural spectacle, WILD: Safari Experience, will bring guests face-to-face with exotic animals in their natural habitat, from the sweeping plains of Masai Mara to the watering holes of Samburu.

At night, The Bar at Illuminarium transforms the theater into an immersive hospitality experience while an ever-changing canvas surrounds guests in sight and sound at an epic scale, cocktails in hand.

"It’s creating a new kind of platform for narrative and storytelling."
David Rockwell
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