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Jamie Oliver’s Food Revolution Truck

North America

TED2010 Prize winner Jamie Oliver’s Food Revolution truck was a chance for Rockwell Group to become part of a nationwide initiative to overcome childhood obesity. It incorporates the chef’s teaching concept into a mobile format, creating an unforgettable immersive experience.

Working with TED and Jamie Oliver, Rockwell Group designed the truck as a pro-bono project.

The portable design creates impact. Pop-out walls, mobile cooking stations, and an inflatable amphitheater allow the truck to explode with life at each new location.

jamie oliver food truck kitchen classroom
Cooking stations are ready for a meal inside the truck.

A dynamic cooking venue gives students an immediate connection with food.

Once cooking is done, workstations can be arranged in clusters for demonstrations or lined up as a long communal dining table.

“Something that’s only there for a brief amount of time often creates deeper memories than a permanent installation .”

David Rockwell
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