Education
TED2010 Prize winner Jamie Oliver’s Food Revolution truck was a chance for Rockwell Group to become part of a nationwide initiative to overcome childhood obesity. It incorporates the chef’s teaching concept into a mobile format, creating an unforgettable immersive experience.
What if we put a teaching kitchen on wheels?
The truck helps teach kids how to cook and eat healthy food.
Inside, equipment is on wheels for easy storage between events.
The truck’s bold graphics draw attention wherever it goes.
Working with TED and Jamie Oliver, Rockwell Group designed the truck as a pro-bono project.
The portable design creates impact. Pop-out walls, mobile cooking stations, and an inflatable amphitheater allow the truck to explode with life at each new location.
Cooking stations are ready for a meal inside the truck.
A dynamic cooking venue gives students an immediate connection with food.
Once cooking is done, workstations can be arranged in clusters for demonstrations or lined up as a long communal dining table.
