The Moxy Times Square is poised to become a paradigm for a new generation of travelers: those who value experiences over material possessions, attitude over opulence, and who crave a curated environment, but want the ability to personalize it. For those who want a hotel to be a fun and coherent experience, not a sequence of formalized rituals. The 612-key hotel in New York’s burgeoning Times Square South neighborhood is housed in a landmark, 17-story building. Rockwell Group designed three key amenity areas operated by the TAO Group: Egghead on the ground floor, a seafood brasserie on the second floor, and the Magic Hour Rooftop Bar & Lounge.
Legasea's bar, positioned along the atrium wall, provides guests with a glimpse of the skylight beyond the wood and copper floating boxes that hold lights and liquor.
The 270-seat Magic Hour Rooftop Bar & Lounge is a sprawling collection of lounges with three full bars inspired by classic amusement parks with a modern twist. Guests enter through an over-scaled wrought iron entry gate with neon signage and then continue through a tent-like fabric tunnel lit by animated marquee light bulbs. From there they enter a small “stage door,” behind which is a ticketing area with mirror screens and vanity lights, evoking a backstage dressing room. A dedicated elevator then whisks them to the 8,000 SF rooftop space that begins in a dark and mysterious lobby with a giant custom funhouse mirror leading around the corner—one of several playful moments.