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Dining by Design 2017


DIFFA's (Design Industries Foundation Fighting AIDS) Dining by Design is just a week away. The annual event brings together renowned design talent to create dining installations to raise critical funds for DIFFA’s work fighting HIV/AIDS. For the ninth consecutive year, the New York event will be co-located with the Architectural Digest Design Show at Pier 92 from March 16-20, 2017.

For this year’s event, Rockwell Group has designed an immersive dining experience and table in collaboration with Ovando, a premiere New York event design studio. Rockwell Group and Ovando conceived a modern interpretation of a potting shed with colors inspired by the American southwest at dusk.

A lush garden with an architect's sensibility


In the true spirit of collaboration, we are creating an environment of succulents—taking advantage of Ovando’s expertise in floral design—with an architectural structure and narrative from Rockwell Group’s point of view.

For the dining table, we reinterpreted the typical potting table by splitting it down the middle and creating a shelf for tall cacti centerpieces.

Time-lapse footage of blooming flowers will be micro-projected onto the cacti with small portable projectors provided by Sony Life Space UX—a whimsical take on classic floral arrangements. Classic modern Aalto stools by Artek will surround the blush-stained wood table set with dichroic plates and flatware.

Our installation will engage all of the senses for an immersive experience and ambiance; a unique Ovando scent will fill the air with a diffuser by @aroma.

Please visit DIFFA's website to purchase tickets or show your support!

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Fabrication: The Factory
Projectors: Sony Life Space - UX
Diffusers: @aroma
Seating: Aalto stools by Artek
Plates: HAY and MoMA Design Store
Flatware: CB2

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