With a desire to create immersive environments, Rockwell Group takes a cross-disciplinary approach to its inventive array of projects. Founded in 1984 by David Rockwell, and based in downtown New York with satellite offices in Madrid and Shanghai, the firm specializes in a wide array of project types, from hospitality, cultural and healthcare, to educational, product, and set design. Crafting a unique and individual narrative concept for each project is fundamental to Rockwell Group's successful design approach. From the big picture to the last detail, the story informs and drives the design. The seamless synergy of technology, craftsmanship and design is reflected in environments that combine high-end video technology, handmade objects, special effects and custom fixtures and furniture.