Technology

Hudson Yards Experience Center

New York, NY

A collaboration between the LAB at Rockwell Group and our architecture and interior design practice, the Hudson Yards Experience Center for the residences at 15 Hudson Yards (Diller Scofidio + Renfro in collaboration with Rockwell Group) and 35 Hudson Yards (SOM) tells the story of the neighborhood with luxurious materials and interactive technology.

A handcrafted cast resin frame by Alex Turco surrounds a large horizontal window with views of downtown and the High Line.

Guests enter the reception area through custom black walnut wood and glass doors by John Houshmand.

Marrying narrative and luxury design.


The Experience Center conveys the story of Hudson Yards: an extraordinary, cutting edge neighborhood where New York’s future is being crafted by a diverse and growing community.

Inspired by its downtown-leaning location, Chelsea’s place in the art world, and views of the Hudson River, Rockwell Group designed museum-like brand galleries containing a series of immersive and interactive experiences that allow guests to engage in the neighborhood and its many parks, amenities, and extraordinary architecture.

A place of discovery and wonder

Model rooms feature wrap-around digital screens that display custom time-lapses and CGI animated views of the sweeping coastline and plaza, day or night.

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