Technology

Hudson Yards Experience Center

New York, NY

A collaboration between the LAB at Rockwell Group and our architecture and interior design practice, the Hudson Yards Experience Center for the residences at 15 Hudson Yards (Diller Scofidio + Renfro in collaboration with Rockwell Group) and 35 Hudson Yards (SOM) tells the story of the neighborhood with luxurious materials and interactive technology.

A handcrafted cast resin frame by Alex Turco surrounds a large horizontal window with views of downtown and the High Line.

Guests enter the reception area through custom black walnut wood and glass doors by John Houshmand.

A place of discovery and wonder


Marrying narrative and luxury design, the Experience Center conveys the story of Hudson Yards: an extraordinary, cutting edge neighborhood where New York’s future is being crafted by a diverse and growing community.

Inspired by its downtown-leaning location, Chelsea’s place in the art world, and views of the Hudson River, Rockwell Group designed museum-like brand galleries containing a series of immersive and interactive experiences that allow guests to engage in the neighborhood and its many parks, amenities, and extraordinary architecture.

Model rooms feature wrap-around digital screens that display custom time-lapses and CGI animated views of the sweeping coastline and plaza, day or night.

Back to

What We Make