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'What If...?' Books

What If...?

David Rockwell’s work is rooted in his sense of play and possibility—an endless curiosity that continually drives him to ask, “What if?"

What if you could step inside a crystal goblet? What if your environment transformed with every step? What if a restaurant could vanish at a moment’s notice? What If…? presents a wide array of Rockwell’s brilliant explorations of the rich intersection between architecture and theater. Through immersive imagery and behind-the-scenes details, the monograph illuminates our approach to design by introducing readers to 35 projects, from initial driving idea through physical realization.

Contributors: Justin Davidson, Elizabeth Diller, John Guare, Jack O’Brien, Chee Pearlman

Design: Project Projects

'What if...?' book spread.
'What if...?' book spread.
'What if...?' book spread.
'What if...?' book spread.