299 Park Avenue

New York, NY

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Workplace

Dynamic and cinematic, interactive and responsive. Our vision for the lobby of Fisher Brothers' 299 Park Avenue was to create an experience with storytelling and architecture that would reflect our changing workplace landscape. Rockwell Group’s architectural studio created an exterior façade and interior environment that highlight Living Canvas, a monumental digital art installation by LAB at Rockwell Group.

Client: Fisher Brothers

Project Category

Distant street view of building. — The new black stone and glass facade and low-rise planters blur the barrier between the street and the lobby’s interior, creating a dialogue with the LAB's installation.

View of lobby with screen design in background.

Detail of screen animation reflected in mirror.

The LAB's installation, Living Canvas, brings together the beauty and delicacy of a painting with unexpected motion.

The 56-foot-long LED wall features content that responds to and reflects the heartbeat of the city. This art piece has unexpected moments of interaction, evolving over the course of the day and across seasons.