DIFFA Dining By Design
Event
What if the design community could find a way to raise millions for charity?
Since its founding in 1984, DIFFA has given designers in all fields the opportunity to support organizations that care for people living with HIV/AIDS and for those impacted by the disease, raising over $41 million to date.
As a member, longtime Chair Emeritus and supporter of DIFFA since 1994, David Rockwell along with Rockwell Group, have been key supporters of the design community’s memorable–and impactful–fundraisers, Dining by Design and DIFFA by Design, which gathers the design world to reimagine the traditional tablescape, and develop immersive, one-of-a-kind dining environments to raise the funds critical for DIFFA’s work.
- Client
- DIFFA
- Project Category
- Selected Press
Projections against a wall of mist set the mood in a dining space created by LAB and Roche Bobois.
The ultimate whiteboard experience with Knoll featured drawings by artist Jon Burgerman in 2016.
In 2022, Dining by Design evolved into DIFFA by Design, with Rockwell Group leading the charge on its overall layout design, programming, and creative direction. The annual event continues to unite the design community in the fight against HIV/AIDS, expanding its scope and mission to feature a broad range of immersive installations that also raise critical funds for mental health and homelessness. A dynamic playground of designed environments, activations, and art installations sets the stage for the three-day fundraiser, carrying on Dining by Design’s legacy of thought-provoking, community-building experiences with a vision for a more optimistic future.
