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Edge

New York, NY

Interactive exhibition at Edge designed by LAB at Rockwell Group at Hudson Yards

Immersive Experiences

Edge offers unparalleled 360-degree views of the iconic New York City skyline. Located at 30 Hudson Yards, a 101-story tower designed by KPF, Edge is the Western Hemisphere's highest outdoor sky deck.

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Selected Awards
  • Fast Company Innovation by Design: Spaces & Places
  • Urban Land Institute Awards for Excellence
Selected Press
Interior Design
Interactive exhibition featuring subway at Edge designed by LAB at Rockwell Group at Hudson Yards
The rooms come alive with floor-to-ceiling digital imagery, projection mapping, and soundscape.

The observation deck takes visitors on an experiential journey from the time they line up to the big reveal. Starting on the 4th floor, the LAB at Rockwell Group reimagined the traditional queuing area with Journey to Edge, a digitally immersive linear timeline telling the history of Hudson Yards. Five immersive zones engage the senses with floor-to-ceiling digital imagery, projection mapping, and soundscape.

An interactive map at the entry to Edge, an interactive installation designed by Rockwell Group.
Outdoor Edge observation deck overlooking downtown New York City
As visitors ascend to the 100th floor, thrills escalate to breathtaking views, a cantilevered outdoor deck, and dramatic outdoor bleacher stairs.

The material palette, including metal mesh, reflective champagne colored panels, and steel, emphasizes simplicity and clean lines, conveying modern warmth and optimism.

Indoor staircase designed by Rockwell Group at Edge observation deck

A grand glass stair with floating treads leads to Peak, a dining experience on the floor above.

A terrace staircase with view of New York City.
Close-up of grooved mirror wall.