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Hudson Yards Experience Center

New York, NY

Room lined with curved digital screens.

Interactive Experiences

A collaboration between the LAB at Rockwell Group and our architecture and interior design practice, the Hudson Yards Experience Center for the residences at 15 Hudson Yards (Diller Scofidio + Renfro in collaboration with Rockwell Group) and 35 Hudson Yards (SOM) tells the story of the neighborhood with luxurious materials and interactive technology.

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A handcrafted cast resin frame by Alex Turco surrounds a large horizontal window with views of downtown and the High Line.

Marrying narrative and luxury design.

The Experience Center conveys the story of Hudson Yards: an extraordinary, cutting edge neighborhood where New York’s future is being crafted by a diverse and growing community.

Grooved wooden wall at 15 Hudson Yards.

Inspired by its downtown-leaning location, Chelsea’s place in the art world, and views of the Hudson River, Rockwell Group designed museum-like brand galleries containing a series of immersive and interactive experiences that allow guests to engage in the neighborhood and its many parks, amenities, and extraordinary architecture.

Lifestyle Gallery

Through a series of interactive objects on a glass touch table, guests are given a sense of the luxuries and access that Hudson Yards provides for residents.

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Model rooms feature wrap-around digital screens that display custom time-lapses and CGI animated views of the sweeping coastline and plaza, day or night.
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A site model celebrates the grand scale of Hudson Yards, and its visionary architecture.
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The LAB's panoramic triptych of three LCD screens displays a dramatic time-lapse of sweeping views.
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The neighborhood model, conceived by the LAB at Rockwell Group.
Woman inspects structure at center of room lined with curved digital screens.
A touchscreen allows guests to immerse themselves in 360-dergrees of the outdoor experience.