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ORA

New York, NY

006 ORA PhoebeCheongPhotography

Wellness

Located in Manhattan's East Village, the first ORA combines the traditional techniques of ancient Chinese medicine with a modern, convenient experience at an accessible price-point. Rockwell Group was inspired by ORA’s desire to create a holistic wellness experience that is as effective and efficient as it is luxurious. Blending sleek lighting, curved walls, raw materials, a signature blue and white palette mixed with walnut and brass and copper metal accents, we created a welcoming oasis for acupuncture, tea, and tonics.

Client
ORA
Project Category
Wellness

Guests are greeted in an open lounge that doubles as a tea room.

Ora lobby and tea room.
Ora entrance exterior.
Ora counter below dip-dyed rope installation .
An undulating, custom dip-dyed rope installation hangs above the counter and is a striking presence from the street.
A woman stands next to spa bed.

Beyond, seven private treatment rooms offer a healing escape.

Wall nook.
Hallway lined with brick walls.
Sink with two faucets sits below floral artwork.

Rockwell Group’s graphics team designed the floral pattern used in ORA’s branding, creating a custom print using medicinal flowers in a Chinoiserie-inspired pattern. The pattern is also stenciled on the mirrors in the treatment rooms.