David Rockwell’s theatrical design harnessed the campy, carnival-esque energy of the Broadway production while capturing and updating the strong influences of 1950’s horror and sci-fi B-movies. The experience started at the entrance to the theater, where red fabric and mannequins festooned the lobby. A movie theater within a theater was just beyond, building a distorted fantasy where movie seats literally flipped upside down and disappeared. Limited sight lines within the small space created an opportunity to bring the audience closer to the show with sets that transform and prosceniums that disappear as the story unfolded.