Our Company

Based in downtown New York with a satellite office in Madrid, we specialize in a wide array of work from luxury hospitality, cultural, and healthcare projects, to educational, product, and set design.

A combination of interactive technology, handmade objects, custom fixtures and furniture create environments that seamlessly integrate technology, craftsmanship and design.

Crafting a unique and individual narrative concept for each project is fundamental to Rockwell Group's successful design approach. From the big picture to the smallest detail, the story informs and drives the design.

Rockwell Group

Rockwell Group’s downtown New York office, overlooking bustling Union Square, reflects the heart of the city around them. Founded by David Rockwell, the firm’s Manhattan location was established in 1984. Today, with partners Shawn Sullivan and Greg Keffer and studio leaders Melissa Hoffman, Barry Richards and Richard Chandler, the office advances our cross-disciplinary approach with a team of creative minds from around the world.

Rockwell Group, Madrid

Our Madrid offices are the ideal location for Rockwell Group to bring creative vision and extraordinary resources closer to clients in Europe. Rockwell Group, Madrid comprises a visionary team of artists, architects, and graphic and industrial designers who create connections between disciplines, ideas, and cultural landscapes.


The LAB explores the intersection of physical space and the digital world. Here, immersive environments come to life through a collaborative approach—as designers, strategists, creative coders, and technologists we tell stories and create places, activities, and events that bring people together.

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LAB on Vimeo

Imagination Playground

Imagination Playground, LLC was founded in 2010 to support the development and distribution of the breakthrough playspace concept designed by David Rockwell. Now found in thousands of classrooms, community centers, museums, discovery centers, and public parks around the globe, Imagination Playground promotes creative thinking by empowering children to reconfigure the space around them and design their own course of play.



Product design is in our DNA—it's a natural extension of the design challenges we solve in our projects. For over 30 years, we've been designing custom furnishings and fixtures for our immersive environments, from restaurants and hotels to residences and workplaces.

More about Products.