Andrew Lazarow is an award-winning interactive designer and leads the LAB at Rockwell Group, the firm’s experiential design and technology studio. His passion for crafting visual narratives, developed while designing performances on and off Broadway, is the bedrock of some of the LAB’s most compelling branded experiences, immersive environments, exhibitions, and pop-ups. A trusted, recurring collaborator prior to officially joining Rockwell Group, Andrew brings a theatre-based approach to fostering creativity and innovation across a broad range of environments, including the Bristol Myers Squibb laboratory in Cambridge, Massachusetts; Illuminarium Experiences; the FUTURES exhibition within the Smithsonian Arts and Industries Building; the Harvey Fierstein Theatre Lab at the New York Public Library; the Museum of Broadway; amenity spaces for 550 Madison; and a new, immersive MICE approach in Macau. A graduate of Williams College, Andrew taught design at New York University, where he also received his Master's.