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Ethereal Beauty

Shaw Contract

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Flooring

Ethereal Beauty

Ethereal Beauty, Rockwell Group’s fourth collection for Shaw, continues our exploration of soft, tonal textures based on patterns found in nature, specifically plant life and botanical specimens. Focusing on dreams and the subconscious, nature is viewed through the lens of the mystical and surreal.

Client
Shaw Contract
Project Category
Flooring
Patterned carpet with seating.
Patterned carpet with wire frame sculpture.

A mix of cut and loop styles adds layers of depth and plush texture to the rugs, while images of leaves, flowers, and natural phenomena are layered to create dream-like montages that are both familiar and otherworldly.

Playing with light and scale, and with defined and blurred lines, we explored different pattern-making techniques to evoke the atmospheric and ethereal qualities that nature presents to us.

Aerial view of quilted chairs atop a patterned carpet
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Two hands place netting above plants on a lightbox.
We created the collection's floral, organic imagery using techniques such as scans, watercolor, monoprints, cyanotype, montage, and x-rays.
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