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Flow as Form

The Rug Company

Carpet pattern detail.

Flooring

Flow as Form is a collection of three rug designs for The Rug Company that draws upon our fascination with icy natural environments and the beauty of water in all its dynamic forms. Titled Splash, Fjord, and Falls, the rugs are available in multiple colorways.

Client
The Rug Company
Project Category
Flooring
A chaise sits on a patterned carpet.

Fjord is a 100-knot wool rug inspired by the sculptural nature of frozen water, evocative of vast glacial landscapes. The rug uses reversal of tone to enhance contrast and create a sense of fluidity within stillness.

View of furniture across a patterned carpet.
View of furniture across a patterned carpet.

Splash

Splash is a study of movement in 100-knot wool, using contrasting tones to underscore the interplay between calm and turbulence. Offered in two versatile colorways, Salmon and Sea, this design portrays the painterly quality of water in motion.  

View of furniture across a patterned carpet.
A chair and a stool sit on a patterned carpet.
Carpet pattern detail.
Falls represents the graceful, undulating patterns found in natural bodies of water. Offered in both a rectangular shape and an organic curved shape, Falls gracefully captures the serenity of moving water.

“We really see the patterns as textile landscapes and creating them with The Rug Company is a joy because their craftsmanship and intricate detailing brings the designs to life.”

David Rockwell
Carpet pattern detail. Carpet pattern detail.