Illuminarium
Immersive Experiences
With partners Alan Greenberg, Radical Media, and Legends, Rockwell Group launched Illuminarium in Atlanta and Las Vegas. Designed by the LAB at Rockwell Group and our team of architects, each location features an expansive venue with soaring ceilings, a spacious indoor-outdoor café, and an immersive theater surrounding visitors in a sensory space unlike any other.
Think Virtual Reality without the glasses (no wearable hardware required). Through bleeding edge projections, spatial audio systems, and haptic technology, audiences are transported to places they may never see in real life, while experiencing a shared performance with others.
An ever-changing canvas of far-flung settings surrounds guests in sight and sound at an epic scale, cocktails in hand. Each generative environment evolves throughout the night to deliver immersive visual destinations rendered in real-time.
“It’s creating a new kind of platform for narrative and storytelling.”
Rounding out the Vegas experience, Lumin Café & Kitchen offers an inviting indoor-outdoor oasis with layers of natural woods and garden-inspired elements.
