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Moxy East Village

New York, NY

Alphabet Bar Lounge (night).

Hotel & Resort

In a nod to Moxy East Village’s vibrant, ever-transforming neighborhood, Rockwell Group’s design concept is based on a kind of urban archaeology that references the city’s past, present, and future.

The hotel is conceived as a non-linear timeline, and each floor reveals a different layer in the neighborhood’s narrative—as well as projecting its future—creating a sense of discovery for guests and transforming its stories from day to night.

Client
Project Category
Select Press
Moxy East Village's check-in lobby and reception desk.
We celebrated the patina of New York—the well-loved layers from different eras that co-exist in every neighborhood or even within a single building.

Influenced by downtown New York’s role as an incubator for the dissident creative scene of the 1970s and 80s through the present day, the hotel’s public spaces have a raw, gritty look inspired by the area’s art and music scene.

Alphabet Bar Lounge (night).
Alphabet Bar.
Meeting Studios (day setup).

Cathédrale restaurant is a triple height space inspired by the Fillmore East, Bill Graham’s legendary Lower East Side concert hall. Rockwell Group invited Italian artist Edoardo Tresoldi to collaborate on a concept for an installation for the main dining room. Tresoldi executed a floating metal mesh ceiling sculpture, titled Fillmore, to create a dialogue between the restaurant’s architecture.

Cathedrale's triple-height main dining room.
Little Sister
Moxy East Village guestroom.
Guestrooms have an eclectic, improvised look with an emphasis on materiality.
The Ready 3