Natural Choreography

Shaw Contract

Flooring

For our first-ever luxury vinyl tile (LVT) collection with Shaw, Natural Choreography, we wanted to create something with a distinctive point of view that breaks the mold of standard vinyl flooring. The two patterns, Shear and Cut, elevate the material with new attention to detail and technological processes.

Client: Shaw Contract

Project Category: Flooring

Frames and light fixture sit on detailed flooring. — The gridded format of *Cut* (an end-cut wood print) and the diagonal format of *Shear* (a veined marble print) are like dance step sequences on one-dimensional surfaces. Together they bring a sense of movement, transition, and flow into the collection.

Cut

End-cut wood, a uniquely expressive material with distinct concentric rings, offers a dramatic composition in multiples. For Cut, we used the motif of end-cut wood to bring a warm, organic materiality to the design, as well as a sense of geometry and grid.

Dining room setup on patterned flooring.

Shear

The marble veining of Shear is enhanced by the inclusion of metallic elements that add a subtle shimmer and unexpected glamour to the design's tranquil fluidity.