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ORA

New York, NY

Display wall detail at ORA.

Wellness

Located in Manhattan's East Village, the first ORA combines the traditional techniques of ancient Chinese medicine with a modern, convenient experience at an accessible price-point. Rockwell Group was inspired by ORA’s desire to create a holistic wellness experience that is as effective and efficient as it is luxurious. Blending sleek lighting, curved walls, raw materials, a signature blue and white palette mixed with walnut and brass and copper metal accents, we created a welcoming oasis for acupuncture, tea, and tonics.

Client
ORA
Project Category
Wellness

Guests are greeted in an open lounge that doubles as a tea room.

Ora lobby and tea room.
Ora entrance exterior.
Ora counter below dip-dyed rope installation .
An undulating, custom dip-dyed rope installation hangs above the counter and is a striking presence from the street.
A woman stands next to spa bed.

Beyond, seven private treatment rooms offer a healing escape.

Wall nook at ORA.
Hallway lined with brick walls.
Sink with two faucets sits below floral artwork.

Rockwell Group’s graphics team designed the floral pattern used in ORA’s branding, creating a custom print using medicinal flowers in a Chinoiserie-inspired pattern. The pattern is also stenciled on the mirrors in the treatment rooms.