Located in Manhattan's East Village, the first ORA combines the traditional techniques of ancient Chinese medicine with a modern, convenient experience at an accessible price-point. Rockwell Group was inspired by ORA’s desire to create a holistic wellness experience that is as effective and efficient as it is luxurious. Blending sleek lighting, curved walls, raw materials, a signature blue and white palette mixed with walnut and brass and copper metal accents, we created a welcoming oasis for acupuncture, tea, and tonics.
Guests are greeted in an open lounge that doubles as a tearoom. A marble reception counter also serves teas and tonics that complement the acupuncture and cupping treatments. A custom, dip-dyed blue and white rope installation with an undulating form hangs above. Beyond, seven private treatment rooms offer a healing escape.