A temporary, portable venue for TED’s 30th annual conference required some theatrical experimentation. The nonprofit organization devoted to “Ideas Worth Spreading” invited Rockwell Group to design and build a theater within the Vancouver Convention Centre’s 45,000-square-foot ballroom.
Imagine a pop-up theater where visionaries inspire the world.
The concept grew from the remarkable experiences fostered by TED: Live talks that let the speaker and audience share a communal learning experience.
“It has the excitement of a pop-up place, but has the quality of a real piece of architecture.”
A five-day assembly schedule heightened the excitement leading up to the conference.