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Virgin Hotels Chicago

Chicago, IL

Virgin Hotel Chicago Feb 2015 (3)

Hotel & Resort

How can an airline translate its playful spirit from the skies to the street?

It’s a British invasion! For Richard Branson’s first Virgin hotel, located in downtown Chicago, historic Art Deco features are restored and showcased along with contemporary design elements. Behind the stately façade of the landmarked 1928 Old Dearborn Bank Building, Rockwell Group's Madrid office created fun and quirky amenities for the modern traveler.

Client
Virgin Hotels
Project Category
Hotel & Resort
Selected Press
Reception at Virgin Hotels Chicago.
Guests check in at a vintage cigar counter original to the building. A carpet—in Virgin’s splashy, signature red—leads them on a whimsical journey to mirrored elevators.

The Commons Club, equal parts restaurant and lounge, features a two-story, oval bar clad in zinc and red leather, accentuated by filament pendant lights. Rockwell Group carefully evaluated the flow from one room to the next to create a flexible spatial experience.

Virgin Hotel Chicago Feb 2015 (36)

A quirky porcelain dog welcomes you home.

Dog sculpture sits outside of door at Virgin Hotel Chicago.
Bedroom table with chairs at Virgin Hotel Chicago.
Chair and table detail.
Virgin Hotel Chicago bedroom.
A cherry red SMEG mini fridge brightens the space with a vintage-inspired look that fits seamlessly into the modern guestroom.
Virgin Hotels Chicago suite.
Custom sliding doors separate dressing rooms from sleeping lounges in "mini-suites."
Virgin Hotel Chicago bedroom.
The custom-designed Lounge Bed features a corner seat at the foot of the bed.
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Open kitchen at Virgin Hotel Chicago.

The Kitchen at the Commons Club serves all meals to guests seated at the bar, tables, and booths.

Shagadelic! Next to the concierge desk, the Shag Room throws it back to the ‘70s. The velvet curtains and plush tufted couches of the circular room invite an intimate hangout session.

Two Zero Three equals latte plus wine bar. Guests can experience the bustle of a newsstand-inspired coffee bar with comfortable seating and hook-ups for working on the fly.

Cafe area at Virgin Hotel Chicago.
Virgin Hotel Chicago May 2015 Ms. Ricky's (41)
Miss Ricky’s: An American diner reinvented with a Virgin twist.
Lounge area at Virgin Hotel Chicago.
Virgin Hotel Chicago May 2015 Ms. Ricky's (49)