Rockwell Group is thrilled to announce the opening of the first-ever Illuminarium on July 1, 2021, located on Atlanta’s BeltLine, with partners Alan Greenberg, RadicalMedia, and Legends.
What museums are to art, cinemas to movies, and concert halls to music, Illuminariums are to experiential entertainment.
Designed by the LAB at Rockwell Group and our team of architects, the debut location is a 26,000-square-foot venue with soaring ceilings, a spacious indoor-outdoor café, and an immersive theater surrounding visitors in a sensory space unlike any other.
The inaugural spectacle, WILD: Safari Experience, will bring guests face-to-face with exotic animals in their natural habitat, from the sweeping plains of Masai Mara to the watering holes of Samburu.
Think Virtual Reality without the glasses (no wearable hardware required). Through bleeding edge projection technology, spatial audio systems, and haptic technology, audiences will be transported to places they may never see in real life, while experiencing a collective and connected performance with others—something we’ve all been missing in the last year.
At night, The Bart at Illuminarium will transform the theater into an immersive hospitality experience while an ever-changing canvas surrounds guests in sight and sound at an epic scale, cocktails in hand.
Ranging from a glowing night market in Tokyo to a Mediterranean garden escape, the LAB has designed 7 unique worlds, each offering an opportunity to gather in far-flung and fantastical locations.
Stay tuned as we roll out Illuminarium Experiences in other cities, including Las Vegas and Miami. Read more in Fast Company here.