Founded in 2011, NeueHouse was created as a space where creative business, design, programming and hospitality could intermingle. Rockwell Group helped bring the idea and concept to life by creating a distinctive space in New York’s Flatiron District that fully exemplified the brand’s philosophy of blurring the boundaries of work and play. The firm then expanded on this vision for NeueHouse’s second location in Hollywood with added amenities like a screening room, podcast studio and writers’ rooms that reflect Los Angeles’ film, television and broadcast industries.