NeueHouse Madison Square

New York, NY

Workplace

Sharing a workspace means sharing big ideas.

As one of the first brands to bring hospitality and social connection into a shared workspace, NeueHouse’s innovative offering was designed for entrepreneurs in high growth, creative industries. For its inaugural space in New York’s Gramercy Park neighborhood, Rockwell Group transformed a century-old manufacturing building into a flexible facility designed to enable its members to collaborate with their own teams or with other like-minded entrepreneurs.

Client: NeueHouse

Project Category: Workplace

Selected Awards: HD Awards: Best Event Space

Selected Press: Architectural Record

NeueHouse Madison Square is spread over five floors. The building’s three upper levels are dedicated office space that can easily expand as members’ enterprises grow, while the lower two levels are socially oriented spaces for members and their to interact.

Lounge area. — With dramatic, 20’ tall ceilings, the multi-functional ground-floor space is designed to accommodate meetings, networking and recreation. Flooded with natural light from large street-level windows, the interior features communal desks and informal meeting areas around its perimeter, while at its core, Spanish steps provide seating for lectures and informal meetings. Chandeliers can be raised or lowered and dimmed or brightened to transform the space over the course of a day.

On the upper levels, the more formal office spaces feature custom desks that can be configured in multiple ways. Conference rooms, lounge and meeting areas are centrally located while breakout booths and soft seating create added flexibility for members.

Although the cellar level initially served multiple functions with a radio broadcast booth and recording studio, a “quiet” library, a 47-seat auditorium-theater, and a conference room for private events, we revisited the space a decade later to streamline its purpose.

NEUEHOUSE CINEMA 033 FINAL Credit Jason Varney

Now known as Neuehouse Cinema, the space showcases a 90-seat screening room, inspired by Italian cinemas from the 1960s with a playful mix of classic materials and bold colors. Flanked by two open work/lounge seating areas and an opulent concession stand, the cellar space continues to create different ways of gathering, viewing, and working.