Rockwell Group has worked with W Hotels from its inception, designing the world’s first W—the W New York in midtown Manhattan—to seven more over the last 25 years. The W brand was conceived as place that would capture and transform the social energy, culture, and vibrancy of New York into a space that welcomes both travelers and locals. Its creation was an act of true originality and has had a lasting influence on hospitality ever since. With a deep understanding of the W, Rockwell Group has continued to support the brand’s evolution, from a daring boutique concept to a sophisticated luxury brand, by providing new brand direction and design work to properties in the U.S. and abroad.