W Hollywood
Hotel & Resort
At the heart of the hotel’s design is Hollywood’s position at the crossroads of Los Angeles’ vast cityscape, which has long made it the meeting place of arts, entertainment, and lifestyle.
Since designing the very first W Hotel, which opened on New York City’s Lexington Avenue in 1998, Rockwell Group has remained a trusted collaborator of the brand, helping to shape the boutique hotel’s aesthetic as it has expanded worldwide. It was hence only natural that Rockwell Group would lead W Hollywood’s redesign and renovation, one of the first iterations of a new W brand design direction developed by Rockwell Group for Marriott.
Los Angeles’ rich history of film and music, its unparalleled lifestyle and entertainment, and its iconic imagery of palm tree-lined streets and lights is fully embodied in W Hollywood’s design, which exudes the feel of a home in the hills.
- Project Category
- Hotel & Resort
- Selected Awards
- HD Awards: Luxury Hotel Public Space Finalist
- Selected Press
Undulating seating and a rounded staircase mimic the surrounding topography, while brass and bronze used throughout evoke the spectacular local light. Guests and locals can gather around the curved bar or converse before the monolithic, grand fireplace framed by 35-foot-tall terrazzo “curtains.”
“The golden, ever-present sunlight in Los Angeles was a guiding framework for our design. Wherever we could, we wanted the daylight to stream in and we introduced lighting design and mirrored surfaces in a way that mimicked the warmth and connection to the sun.”
