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The Walt Disney Family Museum

San Francisco, CA

Rockwell Group created an environment through which Walt Disney's story could be told. Visitors to the museum experience a creative journey through the tools most important to Walt Disney's legacy: art, music and technology.

Through educational experiences and archival materials, visitors are presented with the stories behind some of Walt Disney’s most familiar characters.

A display case shows the earliest iterations of Mickey Mouse merchandise.
Video monitors embedded in the wall help the drawing come to life.

The museum peels back layers of storytelling and creative spark.

Hundreds of drawings and stills from the making of Steamboat Willie show the work required to produce mere seconds of animation.

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