Public Works

The Joan & Bob Tisch Emergency Meal Distribution Center

Bronx, NY

Citymeals on Wheels delivers meals and provides vital companionship to elderly New Yorkers. Their first permanent warehouse—The Joan & Bob Tisch Emergency Meal Distribution Center—dramatically expands the organization's capacity to reach over 3,000 residents throughout the five boroughs. A longtime Citymeals supporter, Rockwell Group donated a bold graphic identity inspired by the organization's commitment to neighborhood outreach.

Creating a dynamic street presence, the main installation activates the warehouse’s brick facade with oversized portraits and life-sized imagery of Citymeals community members.

Our design language incorporates portraits, murals, and hand-painted signage through the lens of street art to reflect the building's Bronx location.

A warm, desaturated filter adds a bit of grit to create more expressive and dimensional images.
A playful chalk-inspired mural wraps the front gate.

Humanity and commonality

Un-retouched portraits of recipients (each approximately 23 feet tall) span the height of the building and create authentic moments for the center's visitors and passersby.

Additional life-scale images of recipients and volunteers line the building’s exterior, reinforcing the impact of the organization’s hands-on efforts.

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What We Make