Citymeals on Wheels delivers meals and provides vital companionship to elderly New Yorkers. Their first permanent warehouse—The Joan & Bob Tisch Emergency Meal Distribution Center—dramatically expands the organization's capacity to reach over 3,000 residents throughout the five boroughs. A longtime Citymeals supporter, Rockwell Group donated a bold graphic identity inspired by the organization's commitment to neighborhood outreach.
Creating a dynamic street presence, the main installation activates the warehouse’s brick facade with oversized portraits and life-sized imagery of Citymeals community members.
Our design language incorporates portraits, murals, and hand-painted signage through the lens of street art to reflect the building's Bronx location.
Humanity and commonality
Un-retouched portraits of recipients (each approximately 23 feet tall) span the height of the building and create authentic moments for the center's visitors and passersby.
Additional life-scale images of recipients and volunteers line the building’s exterior, reinforcing the impact of the organization’s hands-on efforts.
