The Long Island City retail store and restaurant are Murray’s first full-service brick-and-mortar locations independent of its Greenwich Village stores. On the ground floor of a new residential development, with a prime corner storefront, the design of the shop and restaurant were inspired by Murray's nearby state-of-the-art cheese caves facility and laboratory.
Light oak, black and white tiles, and polished concrete round out the shop, along with custom pendants inspired by the organic drape of cheesecloth.
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For the store, we conceived a warm, clean space with shelving that mimics the cave storage where cheese is aged.
![View of the bar inside Murray's Cheese Shop LIC designed by Rockwell Group](/assets/media/Murrays_Cheese_0193_1599766993_720x720.jpg)
A good pairing
The restaurant continues with this materiality, adding to it with a more vibrant color palette. Purples, greens, and browns suggest the changes in cheese chemistry as it ages.
Purple plaster adds a bold, monumental element.
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A long bar anchors the restaurant and makes a bold statement with a green tile bar die, oak frame, and copper top.