“Made in Detroit” comes to New York.
A steel-framed skylight floods the space with natural light.
How do you create synergy between a store and its products?
Rockwell Group answered this question by commissioning work by local craftspeople—custom-made chairs, display tables, cabinetry and vintage pieces came from New York and Pennsylvania.
“The most important thing was creating an inviting space where you could come in and feel comfortable touching things.”
A café and newsstand operated by The Smile, a contemporary Bond Street eatery, uses marble counters and custom cabinetry to create a sense of curiosity and invite visitors to socialize in the store.
The 400 ft2 café is a modern take on the classic New York lobby newsstand.
This is not a hard-sell environment; guests are invited to treat Shinola as a social space.
What’s Going On
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Crafted Heritage
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Shinola Store NYC
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Made-in-Detroit Design
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