Retail

Shinola

New York, NY

Shinola's mission is to reawaken America's manufacturing legacy one watch, bicycle, and leather bag at a time. The company's Manhattan flagship is a showcase of locally-crafted design inspired by its Tribeca location and the brand it represents.

A steel-framed skylight floods the space with natural light.

How do you create synergy between a store and its products?


Rockwell Group answered this question by commissioning work by local craftspeople—custom-made chairs, display tables, cabinetry and vintage pieces came from New York and Pennsylvania.

“The most important thing was creating an inviting space where you could come in and feel comfortable touching things.”

Daniel Caudill, Creative Director, Shinola
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What We Make