Andrew Lazarow is the Studio Leader of the LAB at Rockwell Group. An award-winning interactive designer, he draws on his extensive experience in the theater industry to craft captivating narratives and experiences that transport audiences to new worlds engaging their senses and emotions.
Andrew leads the LAB and its compelling branded experiences, immersive environments, exhibitions, and pop-ups. Recent and current projects include: FUTURES at the Smithsonian Arts and Industries Building; the Harvey Fierstein Theatre Lab at the New York Public Library; the Museum of Broadway; a new immersive theater for Norwegian Cruise Lines; and Illuminarium Experiences.
Prior to joining Rockwell Group, Andrew’s theatrical works included: Terms of My Surrender on Broadway, Head Over Heels on Broadway, Brooklynite at the Vineyard Theater, and Privacy with Daniel Radcliffe at the Public Theater. In addition to live performance, he designed arena events for the Dalai Lama and windows for Tiffany & Co. Lazarow graduated from Williams College and received his Masters from a Master of Professional Studies in Interactive Telecommunications from New York University, where he has taught design for the past eight years.