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“Every day is a surprise.”

Greg Keffer


Greg Keffer, AIA, LEED AP, is a Partner and Studio Leader at Rockwell Group where he leads multiple design studios, as well as manages the firm’s Madrid office. Since joining Rockwell Group in 2012, he has brought design and management excellence, as well as an unwavering commitment to the firm and its culture.

Greg’s combined strengths in architecture and interiors allow him to develop innovative and holistic design solutions for an international roster of clients including Fairmont, Nobu Hospitality, Related, sbe, Moxy, and Union Square Hospitality Group.

At Rockwell Group, he works on a wide range of projects such as hospitality, retail, residential, and workplace, while adding new typologies to the firm’s portfolio.

Moxy Chelsea in New York City
Warner Music Group Headquarters in Los Angeles

Current and recent projects include Warner Music Group in Los Angeles, Nobu Hotel Barcelona, Equinox Hotel, Fairmont San Jose, Citizens at Manhattan West, Moxy (Chelsea New York, East Village and South Beach), W hotels (Nashville, Marbella and Cotai), and Kempinski Chengdu.

Greg also has extensive luxury residential experience, including Fifteen Hudson Yards, NEMA Chicago, 111 Murray in New York, Sky in New York, and Station House in Washington, D.C.

Apartment building lobby
111 Murray in New York City

Other notable projects include the landmark hotels Fairmont Royal York in Toronto and Fairmont Le Château Frontenac in Quebec City, iconic New York restaurants Nobu Downtown and Union Square Cafe, NeueHouse in New York and Hollywood, and Brightline train stations in Florida.

Honors and recognition include an AHEAD Americas award for the Fleur Room at Moxy Chelsea, a James Beard Award nomination for Daily Provisions, NYCxDESIGN Awards for Nobu Downtown (Winner) and Union Square Cafe (Finalist) and Hospitality Design's Special Judge Award for Placemaking for Chefs Club.

Greg graduated from Ball State University with a Bachelor of Architecture and a Bachelor of Environmental Design.

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