“Every day is a surprise.”

Greg Keffer


Greg Keffer, AIA, LEED AP, is a Partner and Studio Leader at Rockwell Group, where he oversees a wide variety of project types, including hospitality, retail, residential, and workplace environments. Greg's combined strengths in architecture, interiors, and master planning allow him to develop innovative and holistic design solutions for a global roster of clients.

Current and recent projects include the new Warner Music Group Headquarters in Los Angeles, Nobu Hotel Barcelona, Moxy Chelsea and Miami, W Nashville, and the Kempinski Hotel Chengdu.

Greg is constantly pushing the boundaries and adding new project types to the firm's portfolio. Award-winning projects include New York icons Nobu Downtown and Union Square Cafe as well as NeueHouse, Hotel EMC2 in Chicago, and the Doheny Room and Nightingale Plaza in Los Angeles.

Greg has brought design and management excellence to Rockwell Group since he arrived in 2012, and an unwavering commitment to the firm and its culture. His extensive luxury residential experience is brought to bear on projects including 111 Murray in New York, 15 Hudson Yards (Lead Interior Architect), and NEMA in Chicago, Sky in New York, and Station House in Washington, D.C.

Honors and recognition include NYCxDESIGN Awards for Nobu Downtown (Winner) and Union Square Cafe (Finalist) and Hospitality Design's Special Judge Award for Placemaking for Chefs Club.

Prior to his tenure at Rockwell Group, Greg was Design Director at Jeffrey Beers International and a Principal at STUDIOS Architecture. Greg is a graduate of Ball State University in Indiana.

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